TORONTO, ON - Merit Travel Group Inc. is pleased to announce it is taking innovative action to reorganize its diverse, specialty travel brands.
After completing the purchase of Travel CUTS and its affiliates, including The Adventure Travel Company, Innovative Group Travel and Odyssey Travel at the end of 2013, Merit is moving to the next phase of their long term plan to provide the highest quality travel experience to Canadians.
Over the coming months, Merit will be consolidating and enhancing some of Canada’s most well respected specialty travel brands: The Adventure Travel Company, Merit Vacations, Merit Group Travel, Merit Ski Vacations, Merit Golf Vacations, Ultimate Ski Vacations and Ultimate Golf Vacations.
This action will create Merit Travel which will be immediately positioned as Canada’s specialty travel leader, focused on providing clients with the highest quality travel planning experience. The combined Merit Travel retail network will boast 223 travel professionals in 28 offices across eight Canadian provinces.
“We are totally focused on our customer’s needs” said Michael Merrithew, Chairman & CEO of Merit Travel Group Inc., the parent company of Merit Travel and travelcuts, “We are pleased to regroup our various specialty brands under the same umbrella to provide our clients with a far more comprehensive travel experience.”
Utilizing the expert sales and product development teams at Merit Golf & Ski Vacations, Merit Travel will continue to bring unique and customized ski and golf vacations to Canadians. “Joining the Merit Travel brand is going to make it even easier for Canadians to hit the slopes or links” says Doug Paterson, Managing Director of Merit Golf & Ski Vacations, “We’re thrilled with the increased national exposure our golf and ski product will receive under the new larger brand. Plus, our golf and ski vacation clients will have the benefit of easy access to a much wider product offering, it’s really very exciting.”
If you have any questions about these actions or how they may impact your business with Merit Travel, travelcuts or Merit Travel Group as a whole, please do not hesitate to reach out to your Industry Relations representative via Partners@merit.ca
For more information, please visit www.merittravel.com
