GolfSwitch Solutions, part of OpenTee network has added Lumine Mediterránea Beach & Golf Community in Spain to its increasing portfolio of venues bookable to all its resellers, partners.
Lumine Mediterránea Beach & Golf Community forms the heart of Catalunya near Tarragona and in the North East corner of Spain. It possesses 170 hectares entirely devoted to the three golf courses and their two club houses. The 18 holes Lakes Course is fully embedded in nature, in and around the wetlands while the 9 holes Ruins courses showcases some of the archaeological finds on site. The 18 holes Hills Course provides uninterrupted views over the quarries, pine groves and the Mediterranean Sea. None other than Australian Hall of Famer Greg Norman designed both the Lakes and Ruins course.
Following on last year's IGTM, Lumine has captured the hearts and minds of Europe's travel community and is to become a hotbed for sun golf for years to come.
Lumine's three courses are now live and available to be booked via their own website www.lumine.com and through the various GolfSwitch resellers.
In the next few weeks, GolfSwitch Solutions will activate the OpenTee booking platform and add a teatime booking engine to the award winning GPS app, GolfShot where close to a million active golfers play over 4 million rounds of golf per year.
OpenTee recently acquired GolfSwitch, the pioneer in online tee time sales. Using GolfSwitch's interface-technology course operators will have the ability to present their tee time inventory on the new OpenTee platform. This union combines proven effective technology with dynamic far reaching database marketing to put the control back in the hands of the golf course operators.
GolfSwitch has partnerships with over 3,700 golf courses worldwide, generates over 60 million dollars annually in tee time revenue for its clients and integrates with over 60 tee sheet providers worldwide. The combination of GolfSwitch and OpenTee technologies and marketing databases is aimed at making OpenTee the leader in digital tee time marketing solutions for course operators.
Jo Maes, Managing Director GolfSwitch Solutions: "GolfSwitch is now well on its way to have all Spanish golf courses bookable, live and in real time, for resellers wishing to work with us. Adding a forward thinking property like Lumine Mediterránea Golf & Beach Community is another step forward in our development and will bring additional value to our network. We all know that Spain is still the major destination for golfers in Europe so we are extremely pleased to be able to offer even more live inventory on such an acclaimed property like Lumine."
Calle Carlsson, General Manager Lumine Mediterránea Golf & Beach Community adds: "Following up on the momentum created by IGTM last year, it was without doubt that we needed a reliable online booking system to allow both our travel partners as the golfers that find us on the web to book tee times live and in real time. To facilitate that, there is no other partner that provides the technical ability, knowledge of the industry and the distribution power other than GolfSwitch. We are looking forward to offer our partners direct and managed access to our inventory."
OpenTee is an innovative new tee time reservation system that puts the golf course back in charge of its rates and customers, is set to launch in the 4th quarter of 2014 and will be available on both desktop and mobile. Golf course owners and operators who partner with OpenTee benefit from the world's largest digital database of active golfers (6.4 Million and growing).
About OpenTee
OpenTee is a digital tee time reservation marketing portal that includes all golf courses and allows a consumer to easily search tee times and book a reservation from the web or any mobile device. To learn more about OpenTee visit www.opentee.com. OpenTee is a wholly owned subsidiary of Club Holdings, LLC. Club Holdings owns and operates a growing portfolio of golf enterprises including: OpenTee, ShotZoom, and dbSignals. Shotzoom, the creator of Golfshot is the #1 Golf GPS mobile app developer in the world. Over 1.5 million active golfers in 12 different languages on both the iPhone and Android rely on GolfShot to lower their scores, www.golfshotgps.com. dbSignals is a self-learning digital database marketing platform powered by machine learning technology and an underlying digital marketing delivery system that has created one of the largest golfer databases in the world with nearly 25 million self-reported U.S. golfers and over 6.4 million "active" golfer email records. This system will allow over 14,000 courses in the US to talk to 9,500 golfers on average within a 6 mile radius of every course.
About GolfSwitch
Started in 1998, GolfSwitch is recognised as the pioneer in on-line business solutions for golf course operators. As one of the first to provide tee-time booking engines integrated into golf course websites and tee-sheets, GolfSwitch has steadily grown its product portfolio to include course-branded mobile applications as well as the industry's largest network of tee-time distribution channels. The technology leader is also helping course operators maximize tee-sheet revenue with the most advanced yield management system designed to optimize tee-time pricing. Today, thousands of golf courses worldwide rely on the Scottsdale-based company for proven on-line solutions that drive business results. For more information, visit www.golfswitch.com
Contact GolfSwitch - OpenTee for more information on how to provide your golfers with the latest mobile technology and connect your organisation to a worldwide distribution network.
Image: Lumine's Hills Course - 10th Hole
