UGolf Bluegreen, the largest golf course operator in Europe, has further enhanced its customer experience by forming a new partnership with leading software provider Nexxchange.
The world’s fifth biggest golf club management company has teamed up with Europe’s leading provider of multi-site, multi-tenant golf course operations to offer an all-in-one IT service solution to all its 100 golf facilities in France.
Under the terms of the new relationship, Nexxchange – which works with more than 400 golf courses across the European Union – will invest substantial resources to tailor its services to UGolf Bluegreen’s operational and customer requirements.
Using Nexxchange’s marketplace for golf academies and event bookings, UGolf Bluegreen aims to further streamline and enhance the digital and on-site experience for all French golfers, especially its 45,000 club members.
Pierre-André Uhlen, CEO of UGolf Bluegreen, said: “UGolf Bluegreen is looking forward to working closely with Nexxchange to optimise all operations at our golf courses. The digitalisation of our services allowed by the software will play an integral role in enhancing the overall customer experience that we offer.”
Michael Briem, managing director of Nexxchange, said: “We are delighted to have been chosen by UGolf Bluegreen for this outstanding project. Our established experience with multi-site, multi-tenant, all-serviced department operators is testament to our ongoing commitment to serve the largest golf operators worldwide.”
About UGolf Bluegreen
UGolf Bluegreen is a subsidiary of Duval Groupe, a real estate development, management and investment firm, which employs more than 5,000 people worldwide and recorded more than €1 billion in revenue in 2022.
UGolf Bluegreen and UGolf International – the global division of UGolf Bluegreen – is the fifth largest golf club management company in the world, currently owning or managing 116 venues across France, Spain, Germany, Rwanda, Madagascar, French Polynesia and New Caledonia.
Specialists in innovation and managing exceptional courses, UGolf Bluegreen imagines the golf of tomorrow with the ambition of continuing to open golf to a wide public in France but also internationally.
To do this, the network offers a new practice of sport, in line with the expectations and aspirations of customers and new consumer habits: more fun, simpler, more user-friendly... For more information, visit ugolf.eu & bluegreen.fr.
About Nexxchange
Nexxchange, the European leader in software as a service for multiple site, multiple tenant golf course operators, offers an all-in-one solution to all serviced departments for more than 400 golf courses across the European Union. Our platform caters to multiple site and multiple tenant operators, providing comprehensive services and covering the needs of cross-border operators with a standardised solution. From the outset, the objective of Nexxchange has been to simplify our customers operations by utilising a centralised database. We assist each customer in developing their unique strategy by configuring a standardised and customisable solution, tailoring it to their specific needs. To complement our solution, we offer a centralised, regional, or company-focused marketplace that streamlines player bookings for all associated facilities, whether they are members or green fee players. Nexxchange’s integrated tournament module connects with various golf federations including those in Austria, Germany, Italy, France and Greece.
